Outcomes and Achievements
We achieve nothing alone. Our work is used by organizations, individuals, educators, media outlets from around the world in support of their initiatives to make the world better for animals. The impact of an image is notoriously difficult to measure, but our hope remains that each of our images has the power to shape conversations and will further political, economic, and moral progress in the hands of those who use them. Below are highlights of only some of the victories our work has helped make possible.
Number of countries where our images have been used
Number of times our images have appeared in media since 2017
Number of organizations that have benefited from our work
Taiwan declares ban on new battery cage duck farms
We Animals Media collaborated with the Environment & Animal Society of Taiwan (EAST) in 2018 to document caged laying duck farms in Taiwan. In 2019, EAST revealed the findings from this investigation in a campaign calling on the Council of Agriculture to draft guidelines for the humane farming of ducks. The campaign, which featured our visuals extensively, attracted widespread media coverage and kickstarted negotiations with the government. On December 30, 2021, after sustained pressure on elected officials, Taiwan issued a ban on new battery cage farms for egg-laying ducks. This is believed to be the first ban on cages for laying ducks at a national level.
British Columbia will permanently phase out mink farms
Canadian animal law non-profit Animal Justice has used our visuals extensively throughout their initiatives. Of note most recently was their use of our mink farming images to promote a ban on fur farms across Canada. In November 2021, British Columbia announced it was banning mink farms in the province due to public health risks related to COVID-19 outbreaks—thanks to the work of many organizations. The lawyers at Animal Justice will continue working hard to outlaw fur farms on the national level.
Expedia Group drops sale of captive dolphin shows
In October 2021, World Animal Protection used one of our visuals in a poster campaign across Seattle to put pressure on the travel company Expedia Group to stop selling tickets to captive dolphin shows. Over 100 posters were displayed in 25 locations around the city. Just three weeks after launching the posters in Seattle, Expedia Group announced its new animal welfare policy dropping captive dolphin shows. World Animal Protection reports that it was a combination of campaign tactics that influenced this change and that this powerful image of a lone dolphin in captivity on the campaign poster helped to increase pressure on the company.
Dairy cow welfare in Taiwan
In early 2019, We Animals Media collaborated with the Environment & Animal Society of Taiwan (EAST) to document conditions on Taiwanese dairy farms. EAST used visuals from this investigation extensively throughout their campaign, which called on the Council of Agriculture to address serious animal welfare concerns within the country’s dairy industry. In 2021, the campaign was successful in prompting Taiwan’s government to develop and release formal guidelines for the welfare of dairy cows.
In November 2020, We Animals Media released a first-of-its-kind book of animal photojournalism, HIDDEN: Animals in the Anthropocene. The book launched a fundraising campaign in April 2020 and was fully funded in just over 72 hours. It has since won Photography Book of the Year and Outstanding Book of the Year—Most Likely to Save the Planet.