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Veganuary has come and gone. This international campaign that encourages individuals to “Try Vegan” for the month of January has tremendous impact – with over 600,000 individuals signing up this year alone.

With the support of celebrities, professional athletes, high-calibre chefs, empowering marketing materials and a plethora of resources, Veganuary has allowed the concept of veganism to enter the mainstream. Veganuary is doing something right!

So how do we sustain this energy? As a photojournalism agency, we firmly believe that high-quality, high-impact visuals are the key to talking about veganism to new audiences.

We’ve compiled our top image picks for you to use to continue the dialogue about veganism with your audience. These visuals are ideal for campaigns, email newsletters, blog posts, social media, however you communicate to your audience. We’ll tell you how to best use them, and of course, where you can download these images for free (hint: it’s the We Animals Media stock site).

The interior of the transport truck is reflected in this cow's eye. Canada, 2018. Louise Jorgensen / HIDDEN / We Animals Media

The interior of the transport truck is reflected in this cow’s eye. Canada, 2018. Louise Jorgensen / HIDDEN / We Animals Media

Bring The Audience In

For any campaign, blog post, social media carousel, you need a visual to captivate your audience. Think back on campaigns that have impacted you – that have moved you to question your behavior, moved you to action, or to donate. Without fail the strongest campaigns use gripping images to motivate their audiences and convey their main point.The picture you choose will depend primarily on your audience, how you want to motivate them and what you want to express to them.

Farmed animals are hidden from our view in factory farms, slaughterhouses and transport trucks. For this reason, eye contact is profoundly impactful. The images below allow the viewer to meet the individual behind the lens – perhaps for the first time – and connect in a way they may never have before.

Day-old chicks are packed into crates at an industrial hatchery. During transport to farms, they are often unprotected from heat and cold. Poland, 2019.  Konrad Lozinski / HIDDEN / We Animals Media

Day-old chicks are packed into crates at an industrial hatchery. During transport to farms, they are often unprotected from heat and cold. Poland, 2019. Konrad Lozinski / HIDDEN / We Animals Media​

Los Angeles Animal Save vigil at the Farmer John slaughterhouse. Dozens of trucks filled with pigs arrived and activists gave water to the thirsty pigs. USA, 2019. Jo-Anne McArthur / We Animals Media

Los Angeles Animal Save vigil at the Farmer John slaughterhouse. Dozens of trucks filled with pigs arrived and activists gave water to the thirsty pigs. USA, 2019. Jo-Anne McArthur / We Animals Media​

Tip: you can search the term “eye contact” on the We Animals Media stock site.

Talk About The “Why”

Why should people try veganism? Here is an excellent opportunity to talk about factory farming or the consequences of animal agriculture on our climate stability. What’s the best way to talk about factory farming to a new audience? A tip from Jo-Anne McArthur, We Animals Media founder: show scope, but also show the individuals.

Tens of thousands of young chickens in a multi-level industrial farm. Taiwan, 2019.  Jo-Anne McArthur / We Animals Media

Tens of thousands of young chickens in a multi-level industrial farm. Taiwan, 2019. Jo-Anne McArthur / We Animals Media

An injured broiler chicken in an industrial barn. Denmark, 2017. Jo-Anne McArthur / We Animals Media

An injured broiler chicken in an industrial barn. Denmark, 2017. Jo-Anne McArthur / We Animals Media​

And Animal Products?

It may be obvious to you why animal by-products (milk, cheese, eggs) should be avoided, but assume your audience does not know why. Find a visual that best encapsulates those industries.

Still wet from birth, a calf is wheeled away from her mother to the veal crates at a dairy farm. Spain, 2010. Jo-Anne McArthur / Animal Equality / We Animals Media

Still wet from birth, a calf is wheeled away from her mother to the veal crates at a dairy farm. Spain, 2010. Jo-Anne McArthur / Animal Equality / We Animals Media​

Collecting eggs from caged hens at an industrial farm. Taiwan, 2019. Jo-Anne McArthur / We Animals Media

Collecting eggs from caged hens at an industrial farm. Taiwan, 2019. Jo-Anne McArthur / We Animals Media​

Don’t Forget The Tastebuds!

As we know, the world of plant-based food is bursting with flavour and innovation. Why not show your audience what the #FutureofFood looks like?

Chef Jun Sog works with WildType's cultivated salmon. USA, 2021. Jo-Anne McArthur / We Animals Media

Chef Jun Sog works with WildType’s cultivated salmon. USA, 2021. Jo-Anne McArthur / We Animals Media​

A worker at Miyoko's Creamery examines freshly packaged cultured vegan butter as it moves through the production process. USA, 2021. Jo-Anne McArthur / We Animals Media

A worker at Miyoko’s Creamery examines freshly packaged cultured vegan butter as it moves through the production process. USA, 2021. Jo-Anne McArthur / We Animals Media

It’s All About The Animals

At its core, veganism is about compassion. Animals used for food are rarely in the public consciousness. This needs to change. Here is a great opportunity to showcase how playful and intelligent pigs are, the fearful eye of a cow on its way to slaughter, or the injustice of chickens living in stifling conditions.

Young piglets Patsy & Saffron play in Summer sunshine in their enclosure. Newly rescued, they are briefly in quarantine before joining the rest of the pigs at Pigs In The Wood sanctuary. UK, 2021. Tom Woollard / We Animals Media

Young piglets Patsy & Saffron play in Summer sunshine in their enclosure. Newly rescued, they are briefly in quarantine before joining the rest of the pigs at Pigs In The Wood sanctuary. UK, 2021. Tom Woollard / We Animals Media

Animals transported for slaughter from across Europe through the Bulgarian-Turkish border. Turkey, 2018. Jo-Anne McArthur / Eyes On Animals / We Animals Media

Animals transported for slaughter from across Europe through the Bulgarian-Turkish border. Turkey, 2018. Jo-Anne McArthur / Eyes On Animals / We Animals Media

Two chicks stand over a dead chick at a factory farm. Italy, 2017. Stefano Belacchi / Animal Equality / We Animals Media

Two chicks stand over a dead chick at a factory farm. Italy, 2017. Stefano Belacchi / Animal Equality / We Animals Media

Use The We Animals Media Stock Site

Good luck with your campaign! As always, our We Animals Media stock site offers high-quality visuals to support your animal advocacy efforts, at no cost for non-commercial use.

Jane, at Farm Sanctuary. USA, 2012. Jo-Anne McArthur / We Animals Media

Jane, at Farm Sanctuary. USA, 2012. Jo-Anne McArthur / We Animals Media

View and download our top images to keep the dialogue going about veganism.

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